How will I access the sessions?

You will attend the sessions, meet our partners and gain access to valuable resources in our online conference center.

Do I need to download or install any software to be able to attend this event?

No. You do not need to download or install any software to participate in our conference. You only need to have access to the Internet.

Will the sessions be recorded?

Yes. the sessions will be recorded and available for free for a limited time.

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Listen as leading retail executives share inside secrets and first-hand examples of digital transformation. 

Behind great businesses are the solutions that drive them. Learn about how some of the most successful executives are supported by before-the-curve technology.

This multi-session event is a fantastic follow up or addition to our eTail Canada event. We are so proud to be tied to these long-standing live events.

Transforming Retail.

Together Online.

Your Agenda At A Glance

12:05 PM | Stay At Home Flyer: How Toys “R” Us Canada™ Turned An Unexpected Challenge Into An Opportunity To Be Even More Digital

Idan Driman, Director of Marketing, Toys"R"Us Canada

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Why You Should Tune In

No Cost to You

Always Accessible Content

No OOO Necessary

Enjoy all the perks of a live event while saving travel budget and PTO days.

If you can't make all of the sessions, no biggie. Everyone registered gets a copy of the on-demand sessions.

Every single session is totally free, no matter what. This is major value at ZERO cost.

Produced By:

Bringing Together Canada's Most Innovative Retailers

June 18, 2020

12:00 PM EST - 3:30PM EST

The Virtual Event for Leading eCommerce and Omnichannel Retail Executives

Our Speakers 

“The focus on retail was a welcome change from other events. It was nice to have relevant discussions."

Larissa Wasyliw, Director of eCommerce, TSC Stores/Peavey Mart


12:30PM | Panel Discussion: eCommerce Leadership In Today’s Market—What Is Needed During And Post COVID-19

Elissa Dancziger, eCommerce Director, Suzy’s Inc

Johnny Russo, VP, Marketing & eCommerce, The Kersheh Group

Chris Parsons , Director of eCommerce, Home Hardware Stores Limited




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1:20PM | Seven-Point Plan To Resuscitate Sales Amid The Pandemic

Krysta Lewis, CEO and Founder, Aisling Organics

1:45PM | Panel Discussion: Translating Customer Expectations Into An Incredible Digital Shopping Experience: From Pre-Purchase To Delivery

Audrey Gauthier, VP, Of Marketing and eCommerce, Little Burgundy

Mirna Saffouri, Director, Marketing Strategy and E-Commerce, la Vie en Rose

Lulu Liang, CEO, Luxy Hair

Elissa Dancziger
Director of eCommerce
Suzy Shier

Johnny Russo
VP, Marketing & eCommerce
The Kersheh Group

Lulu Liang
Luxy Hair

Our Speakers:

Industry Leading Content, Just A Click Away

Chris Parsons
Director Of eCommerce
Home Hardware Stores Limited

Watch This Space As We Confirm Speakers!

Become A Sponsor!Sign Up For The Event!

Frequently Asked Questions

Audrey Gauthier
VP, Marketing and eCommerce
Genesco (Little Burgundy Division)

Idan Driman
Director of Marketing
Toys"R"Us Canada

June 18, 2020


2:15PM | Closing Comments

Megan Kessler, Program Director, eTail Canada

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Presentation: Revisiting Your Marketplace Strategy to Capitalize on Online Sales

Panel Discussion: Accelerating Change Management, Getting Alignment and Securing Budget To Grow Your Digital Business 

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Retailers are faced with unprecedented challenges due to the COVID-19 pandemic, but rapidly adapting and innovating in this new reality is critical.

The eTail Canada Virtual Event will give you tips, tricks and lessons learned about creating an incredible digital experience during Covid-19.

Through easily accessible presentations, group panels, interviews and Q&A’s, you’ll learn the strategies you need to turn challenges into opportunities during a time of crisis from the top minds in retail eCommerce and omnichannel.

Lee Pruitt
Director, Innovation and Digital Commerce
Applied Industrial Technologies

Brian Smith
Director, eCommerce Operations
Farmer Boy

Bill Graber
eCommerce Marketing Director
Trimble Navigation

Mirna Saffouri
Director, Marketing and eCommerce Strategy
la Vie en Rose

Excellent and engaging content created by marketing professionals for marketing professionals.” 

Darcy Blais, Director of Marketing, Massage Addict

“I found the event very informative and engaging. The speakers and the topics covered were interesting and relevant. 

Letty Gill, Marketing Specialist & Corporate Liasion, Nova Scotian Crystal

Industry-Led Since 1999

Krysta Lewis
CEO and Founder
Aisling Organics

12:00PM | Opening Remarks

Megan Kessler, Program Director, eTail Canada

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Supported By The Retail Community Since 1999

Insights Guaranteed

Leading Technology

Peer-Led Community

Sponsored By:

Corinne Demadis
VP US, East

Martin Kilp
Global Partnerships

1:00PM | How Consumers Want Brands To Navigate Social Advertising in H2 2020

A presentation of May 2020 Consumer Survey Results by the experts at

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